Turns out, the English language is one big brand graveyard. We have a lot of words that were once trademarked brands. Aspirin. Cellophane. Escalator. Yo Yo. Trampoline. Saran wrap. Yeah, Heroin was a brand. Like Nike. Or Aunt Jemima. “There used to be a branded form of morphine called heroin,” says Roger Schechter who teaches law at…
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