Grammar mistakes can ruin your content marketing

I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are found in the material of some of the top content marketing authors. Does this mean that the misuse of punctuation, capitalization and spelling is accepted in our writing?

Informal writing with a casual tone is appropriate for many of our content marketing products such as blogging and social media. However, using this less formal writing style sometimes has us bending the grammar rules. But, no matter how lenient the rules have become, there are some grammar mistakes that are never appropriate and can make your content appear sloppy. That is not an image a professional with an expert reputation wants to project. And although it is not definitive with respect to Google, why take the chance that poor grammar and typos may affect how our content is ranked.

COMMON GRAMMAR MISTAKES

APOSTROPHE MISUSES

An apostrophe is used to show possession or contraction. Examples:

Use an apostrophe after a noun to make it possessive. Read this author’s work on content marketing.

Use an apostrophe to create a contraction. It’s highly possible that our content has gone viral.

Never use an apostrophe to make a noun plural as in “I have two cat’s”.

EXCESSIVE USE OF COMMAS OR SEMICOLONS

Commas and semicolons have a purpose in writing, but people have begun to overuse both in the wrong places.

It…

Read more | business2community.com

Photo credit | #1 Typos and Grammar Mistakes by Optimum Career on Flickr

Posted on juin 11, 2014 in English grammar

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