With the international markets increasingly converging on each other, the Frankfurt Book Fair is placing renewed emphasis on the international exhibitors. In the future, they will be brought closer to the heart of the action and better integrated into the overall hall plan. The new infrastructure programme is intended to provide exhibitors and visitors with more attractive facilities, optimised visitor traffic flow and new opportunities to interact with fellow fairgoers.

Next year, the Frankfurt Book Fair will introduce a series of changes to reflect the trends and upheavals that are impacting the publishing business. A major focus of this shift is the recent transformation of the international markets and the proliferation of technological opportunities and new business models. One of the reasons for instituting these changes is to make it easier for all Book Fair customers to tap into the growing potential of the international publishing market. At the Frankfurt Book Fair 2015 (14-18 October 2015), all the business partners and locations that are important to attendees will be just a five-minute walk away. By strengthening and distinguishing individual communities at the Frankfurt Book Fair, the aim is that attendees will be able to find their way around the exhibition grounds more easily.

“The relocation of many of our exhibitors on the exhibition grounds is representative of the overall shift that the publishing industry is experiencing today,” said Juergen Boos, Director of the Frankfurt Book Fair…

Read more | booktrade.info

Photo credit | getcaughtreading.eu