Prioritizing translation decisions in the heavy machinery industry

The global demand for heavy machinery is expected to rise dramatically in the next 12 years, with a projected 70 percent increase in construction output. To fully capitalize on this growing global demand for construction equipment, it’s important to first consider the international regions in which your products will be used and the corresponding language translations that will be required for your product materials.

At first glance, selecting target languages may seem like a straightforward process. However, you may want to consider the following practical tips before beginning your next translation project.

KEEP APPRISED OF GLOBAL TRENDS

To maximize the value of your translation investment, it’s important prioritize your work to align with those regions forecasted to spend the most capital on construction. Industry experts report that China will likely generate 25 percent of the world’s construction output by 2025, an increase from 18 percent in 2012.2 India, projected to have even greater construction growth between now and 2025…

Read more | digitaljournal.com

Photo credit | Heavy machineries by Hiroki ~ on Flickr

Posted on June 11, 2014 in Field of translation

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